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MEDIA RELEASE: Sudbury's Northern Lights Festival Launches New Fundraiser

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NLFB executive director Max Merrifield launches the festival's beer pong fundraiser.
NLFB executive director Max Merrifield launches the festival's beer pong fundraiser.

November 10 th , 2014
For Immediate Release


Northern Lights Festival Boréal is actively fundraising, which means big plans for
the summer festival! Despite fairly harsh weather, NLFB recently hosted a
successful Oktoberfest celebration, and is expanding on one of the elements of that event.

On November 28th, NLFB will hold "Sudbury`s Biggest 'Beer Pong’
Tournament", and is inviting all Sudbury players to compete for the chance to win

For those not familiar with the game, beer pong is a party game that involves
tossing a ping pong ball into a cup filled with water or beer. Professionally, the
game is played as a game of skill, with cups of water, although beer is certainly
served. It has evolved from a college dorm phenomenon into a game of skill with
a world championship, held in Las Vegas. The winning team of Sudbury Biggest
Beer Pong Competition will be flown to Las Vegas to compete in the
international "World Series of Beer Pong", with a whopping $50,000 grand prize.

`"It might seem a little wild for a Northern Lights fundraiser," says Max
Merrifield, Executive Director of NLFB, "but we saw the cult following this
game had at our Oktoberfest event and we figured 'why not?'. It’s fun, it’s unique,
and we think it’s going to be a big hit!”

The competition is to be held at Sudbury Events Centre (19 Regent St.), and also
includes a rockin’ DJ dance party for spectators, team supporters and party
animals. Other than qualifying for the international competition, organizers are
promising a selection of prizes for other teams, including prizes for best team
costume, oldest team, and many more.

“Some might not realize how insanely popular this beer pong thing has become,”
says event organizer Mark Varrin, “we’ve already heard about teams coming in
from other cities to compete, so we are challenging Sudburians to bring their ‘A’
game!” The Sudbury event is sanctioned by – the international
authority on the game and presenters of the World Series championship.

In order to register for the event, teams must sign up in advance at, or in person at the NLFB Office (19 Grey St.). Registration
forms and ticket sales will go live on Tuesday, November 11th. Tickets to the
event also include a complimentary Sudbury Transit ride, and can also be
purchased at in person at Fromagerie Elgin, Gloria’s Convenience, Jett Landry
Music, Walden Home Hardware and at the NLFB office, or on-line at or The event will kick off at
6pm on Friday, November 28th, with the competition beginning at roughly 9pm.

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The Sudbury working-group of The Media Co-op was formed to create independent media in the North, to speak to our issues and outlooks on our communities as well as the world around us. Independent media provides an avenue for people who are wishing to gain critical perspective on the issues that matter most to us, and to give a voice to those people and stories that you won't find in the mainstream media.

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